Just a few weeks before Bird Box challenge was the “Momo challenge”, which claimed children were attempting serious bodily harm when sent an image of a character called Momo, but that was also proved to be largely a hoax.
It was one of dozens of similarly inflated “challenges” that became inescapable. Though there were some viral headlines about the not-actually-viral challenge, they only came about after Netflix published their post. But the problem with Netflix’s post was that, until they tweeted the Bird Box challenge was effectively non-existent: social media references to it were in the tens, with no discernible mainstream pick-up. The challenge involved people attempting dangerous tasks while obscuring their vision, which, as Netflix implied, put them at risk of real harm.
Landlords are becoming TikTok stars - while their followers suffer a cost of living crisis 06 August, 2022 If TikTok is scary enough to kick Parliament off, why is Nadine Dorries allowed to keep hers? 04 August, 2022 Surgeons are sharing plastic surgery videos of celebs online and this should concern us all 01 August, 2022 We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.” “Can’t believe I have to say this,” the company’s main account tweeted, “but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. In January 2018, Netflix tweeted an uncharacteristically serious message just days after the release of its self-professed hit thriller Bird Box, warning about a dangerous internet challenge created off the back of the film, where characters wore blindfolds to avoid looking at monsters who killed human beings with whom they made eye contact. The complaint says that the Blackout challenge “encourages users to choke themselves with belts, purse strings, or anything similar until passing out.” How did we get here? One of the suits – filed by the parents of two girls, aged eight and nine, who died in 2019 – claims that at least seven children have died as a result of taking part. TikTok is currently facing two lawsuits from parents who claim their children died as a result of watching the so-called “Blackout challenge” on the platform.
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